V for Victory is a charity in Jacksonville which supports families that have been affected by cancer. They reached out to me to create custom merch designs, including both hats and t-shirts. They wanted the hat designs to showcase the local vibes of Jacksonville in a simple and attractive way. The t-shirt design was created for Jacksonville Jaguar games, to market their charity at a wider scale. I hand-drew the turquoise jaguar, and incorporated the yellow ribbon to represent this V for Victory asset in a cohesive way. I created the hat designs in Adobe Illustrator, and merch mockups in Photoshop. V for Victory completely sold out of both the t-shirts and hats.