Cooler Co. released a Yerba Mate beverage, which required a full-service re-branding that defined the company’s refreshed voice and aesthetic. I designed and presented bold and colorful can labels that better reflected the brand’s personality and target audience, new Amazon cover images to enhance the brand's digital shelf appeal, and created a persuasive sales deck tailored for retail and distribution partners. My work was intended to revitalize Cooler Co.'s image and positioned it for stronger market engagement within the Jacksonville Beach community. I used Adobe Illustrator to create the can labels, Photoshop to create the can mockups, and InDesign to create the brand guide and sales deck.